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SonicNet: The Little Engine That Could in the Wisconsin Northwoods

In the expanse of the Wisconsin Northwoods, where towering pines and maple trees whisper tales of resilience, there lies a network that embodies the spirit of the little engine that could. Welcome to SonicNet, where we’ve spent the past 17 years navigating the terrain of technological evolution with the agility of David facing Goliath. …

How Has Internet Usage Changed in the Past Ten Years?

Over the past decade, the internet has undergone significant changes, transforming the way people communicate, consume information, and conduct business. With the rise of smartphones, social media, and other digital technologies, the internet has become an integral part of people’s daily lives. …

Broadband’s Life Changing Impact in Rural U.S.

In today’s digital age, access to broadband Internet has become a necessity for individuals and communities to thrive. While urban areas usually enjoy high-speed connectivity, small rural communities often lag behind. However, the advent of broadband technology has proven to be a game-changer, …

What is the “Internet of Things”? And can I use IoT in my home?

The Internet of Things (IoT) has revolutionized the way we interact with our homes. Today, homeowners can connect various devices and appliances to the internet, giving them the ability to control them remotely and automate various processes. …

New Information for Residents Around Bass Lake and E Cranberry Lake, Eagle River

We haven’t had a lot to report the past few weeks, but we are starting to perform site surveys at homes on our waiting list.  This means that we come out to the home and mark with white flags where we intend to bury the cable from the roadway to the house. …

Bass Lake Fiber Project Gets Started!

Residents on Bass Lake and East Cranberry Lake Rd, including off-shooting shorter roads, will start seeing lots of construction activity in the rights of way the week of May 23rd, weather cooperating.

SonicNet’s new fiber-to-the-home broadband service will be available later this summer to everyone along the fiber route that is being installed.  …

SonicNet’s Next Venture Begins

SonicNet was recently awarded an American Rescue Plan Act (ARPA) broadband infrastructure grant to build a new fiber-to-the-premises network in the Bass Lake area of the Town of Washington in Vilas County.

Since 2007, …

Not Your Usual Independence Day Weekend

US flag at SonicNet office The July 4th holiday 2021 is setting up to be spectacular here in the Wisconsin/Upper Michigan Northwoods.  Perfect lake weather, businesses booming, visitors everywhere!  Last year, in the throes of the pandemic, we sadly had many closed retail shops, …


2021, Here We Come!

Okay, this should have been published a month ago.  But I imagine you’ll forgive me for feeling like January just sort of slid past me, just like the past, oh, say, 10 months!

The fact is, …


Broadband in the Age of COVID-19


This has been some month, and I think we’re really just beginning to understand how bad this virus is for our economic, emotional and social lives.  When we take into account that we aren’t likely to see a vaccine available for at least another six to nine months (if then), …